Focus
Three ideas guide the work.
Not simply adopting new technology — understanding what’s changing, why it matters, and how it improves patient care. Everything below sits under one of three pillars.
Digital orthodontics
Turning technology into better clinical decisions.
Digital technology has fundamentally changed what orthodontists can see, plan, communicate, and deliver. The work here goes beyond simply owning digital tools, toward understanding how those tools function together as part of one connected clinical ecosystem — always in service of better clinical decisions and a better patient experience.
The growing patient
Right treatment. Right tool. Right time.
Some of the most important decisions in orthodontics aren’t simply about how to treat — they’re about when. The continued expansion of digital treatment options has created new opportunities for orthodontists treating children and adolescents, but more options also require better decision-making: understanding growth, treatment objectives, and treatment timing, then selecting the right approach and the right tool for the individual patient.
The evolving practice
Better clinical systems can create better patient experiences.
Clinical innovation doesn’t happen in isolation — every advancement in treatment eventually changes how a practice operates. More predictable treatment can reduce unnecessary appointments. Better visualization can improve communication. Remote monitoring can change scheduling. At the same time, today’s patients have more information, more options, and greater expectations for convenience, personalization, and communication. The practices that thrive will understand both sides of that transformation.
A signature idea
The connected digital journey.
Technology becomes most powerful when individual tools stop functioning independently and start working together as part of one connected patient experience.
Connect
How patients discover, understand, and engage with the practice.
Scan
Capturing information and creating the digital patient.
Plan
Diagnosis, visualization, treatment planning, biomechanics, and clinical decision-making.
Treat
Delivering predictable treatment efficiently.
Monitor
Digital communication and remote monitoring — staying connected while reducing unnecessary visits.
Retain
Creating a long-term relationship beyond active orthodontic treatment.
From education to implementation
Where this becomes a system: SMARTA
SMARTA Ortho Solutions, co-founded with Dr. Marta Baird, is where these ideas become repeatable clinical and practice workflows — through online education, live programs, and one-on-one coaching.
Explore SMARTA coaching